CRM. That three-letter acronym for Customer Relationship Management has a lot of hostility and even anger in sales people. It’s considered Clunky. Complicated. Confusing. And it is not built for sales people and therefore they do not use them. Today, less than 20% of users fully adopt their CRM tool. Tweet this . Nearly 80% of opportunities do not have any activities recorded at […]
Today, I’m going to get a bit personal. I’m going to talk about who we are as a founding team, why we are crazy enough to take on CRM, and, if you stick around, what our favourite video game of all time is.